2 September 2024
It has taken the world’s governments far too long to get their climate change act together. Luckily an increasing number of businesses have seen the light despite delays by those who run things, and they’ve been steadily going greener. As it turns out, taking action on CO2 emissions is having a positive impact on businesses, and consumers are delighted to see it happening. Here’s how our evaporative cooling systems support business success. If you’re fed up with getting hot under the collar at work, sick of shelling out on huge electricity bills and keen to attract more customers, you’ll appreciate this. What does ‘net zero’ mean for businesses? Net zero covers all sorts of activities: products made from sustainable materials, well-insulated, heated and cooled premises, employees using public transport or car sharing, recycled and recyclable packaging, deliveries using electric vehicles and more. It’s inspiring, a goal every business can aim for, which is why almost half of all smaller businesses are saying CO2 reduction is either a high or very high priority for them. These are the early adopters, the business leaders who understand there are a variety of valuable business benefits to embracing net zero before their competitors. How net zero can boost your bottom line Net zero tactics are helping businesses grow, save money, and improve their overall resilience. So says Deloitte, a respected UK provider of audit, consulting, financial advisory and risk services. Their studies reveal how 55% of consumers have at one time or another bought food and non-alcoholic drinks from brands whose environmentally sustainable values and practices err towards ‘green’, and an impressive 32% of people are happy to pay more for goods and services if it meant brands would slash their CO2 emissions. Aiming for carbon neutral practices can improve your business’ reputation according to the Carbon Trust, whose study reported on the way people increasingly want companies to make good ethical decisions on their behalf. It’s no surprise ‘green businesses’ are attracting so many new customers. If you’re joining in with a carbon offsetting scheme, for example planting trees or getting your raw materials from as close to your business as possible, cutting back on CO2 emissions from food miles or sending less waste to landfill, place it at the heart of your marketing and communications strategy and it’ll do you proud. Lower energy bills mean your fixed costs are lower Do you pay for renewable energy or are you on an ordinary fossil fuel tariff? A green tariff will help cut your CO2 emissions. Renewable, climate friendly tech is getting cheaper than ever as demand for good energy grows, and better than ever as the tech is refined. Solar panel performance is seriously impressive these days, generating useful amounts of energy even when it isn’t sunny. And evaporative cooling, essential for many companies as the climate gets warmer, costs a fraction of ordinary aircon to buy, fit, run and maintain, giving you a dramatic reduction of 90% on electricity usage. Just re-thinking the way you use energy at your premises can make an impressive difference. One manufacturer in Scotland shaved a whopping £170,000 a year, and 2000 tonnes of emissions, simply by changing their ventilation system. If you’re city-based in a place with low emission zones to navigate, you can save money by investing in or leasing electric vehicles Investors love CO2 conscious businesses Investors and shareholders are focusing on businesses with long-term sustainable strategies, businesses that are not so welded to fossil fuels, because they’re more future-proof than investments in companies not taking climate change into account. Old-school companies are already lagging behind and will probably lag further behind as time passes and CO2 neutrality becomes the norm. When you fit tech like solar and wind power at your premises, you’re better protected from the energy price hikes that decimated so many of us in the recent past. CO2 neutrality gives you a powerful competitive edge Increasing numbers of studies are proving how understanding your business’s CO2 footprint and taking steps to cut it back delivers a vital competitive advantage. More consumers than ever are becoming increasingly interested in businesses' sustainability credentials and plans, from the way products are packaged to the CO2 footprint of the products and services themselves. Last but not least, a YouGov poll from 2021 revealed people were becoming increasingly willing to pay more for environmental products , with younger consumers leading the way in being happy to pay more for sustainable products created by sustainable businesses. That was three years ago. As you can imagine, it’s more important than ever these days. As this recent survey reveals, for increasing numbers of us it’s all about the ‘green’. Choose evaporative cooling and DESTROY your cooling bills! So many businesses in so many sectors need to stay cool to keep employees happy, keep the manufacturing process safe, and keep their products in good condition from start to end. If you’re exploring new cooling systems for business, give us a call for a fascinating discussion about low cost, super-simple, highly effective evaporative cooling.